Company History

The Kool family first opened its doors in August of 1984 right here in Portsmouth, Va under the name John Kool Lincoln Mercury. Since then our name has changed but our mission statement has not:
To Be The Best. Working together as a committed team to achieve complete customer loyalty, trust, satisfaction.

As a small family owned and operated business we understand the importance of maintaining a good reputation. We will ALWAYS put the customer first. From the moment you walk through our doors, you are a part of our family.

Here is a timeline of our company’s history from 1984 all the way to where and who we are today:

August 1984 - John Kool Lincoln Mercury opened its doors on London Blvd. in Portsmouth, Va.

October 1986 - Moved one street over to our current location. 1313 High St in Portsmouth, Va.

1988-2003 - Opened and ran a second used vehicle location featuring trucks/suvs located in Great Bridge.

July 2006 - Purchased our second new car dealership, Kool Ford, on the Eastern Shore of Virginia, that we still have today.

October 2010 - We sold the Lincoln Mercury franchise back to Ford Motor Company, but remained open and officially changed our name to Kool Automotive.

We are proudly still the same family and the same Little Store That Can Afford To Save You More!